Four Inventions Marketers Should Be Thankful For
The marketing world has changed dramatically in recent years. All of us can point to the invention of television, or the introduction of the Internet, as world-changing events. But, here are some important inventions we sometimes forget to be thankful for…
The Invention that changed what we see: The camera.
IBM invented the very first smart phone, called SIMON, which incorporated voice and data services into one package. It is also a mixture of mobile phone and PDA and even a fax machine. Compared to the smart phone in present like iPhone, HTC MAX 4G, and SAMSUNG Galaxy it is really low-end and very expensive. Source: www.cellphones.org
We all know a picture is worth 1,000 words. What would we do if we couldn’t show our products?
Question: Do you know when the first advertisement with a photograph was made?
The Invention that changed how we sort data: The bar code.
These boring sets of black and white lines are everywhere. First, they changed the way we shopped, and kept track of inventory. Now, they are becoming a new way to communicate via a QR code. Did you know JC Penney’s is providing a coded gift card so you can “tag” your gift with your own recorded voice, to be played back by the recipient using a QR scanner?
Question: Who dreamed up the original concept leading to the bar code? And, when?
The Invention that changed the way we share and connect: Social Networking
More than three billion minutes are spent by computer users EVERY DAY on Facebook and Twitter — changing the way we interact and who we interact with.Millions of people now communicate tiny details of their lives by poking, twittering and posting. We chat with old friends – or meet complete strangers – worldwide.
Question: Who first discussed the strengths of networking, socially?
The Invention that ties all the other technologies together: The Mobile Smart Phone.
This one combines the camera, data access and social connectivity we all want. The mobile smart phone is a productivity game changer, with ever expanding opportunities to connect people with brands – through text messages, apps, mobile Internet browsing, QR code scanning, and more.
Question: When was the first smart phone introduced?