This year, we are celebrating 30 years in business. To commemorate this achievement, we hosted a 30^th anniversary event that included a presentation by author and business blogger Drew McLellan entitled “Storytelling and Social Media.” In this five-part series, we will recap the highlights from his presentation. This is Part 2 of 5.

The new reality is that customers (happy and unhappy) are leading the conversation about their experiences with a company:  Social media has given individuals a bigger voice than ever before.

Smart companies will listen to those customers and engage with them.

Here’s a story that will terrify business owners who aren’t paying attention to what others are saying online about their brand.

In this excerpt from our “Storytelling and Social Media” seminar, author and business blogger Drew McLellan opens eyes to the importance of listening and engaging.

It takes less than three minutes, but this video is guaranteed to change the way people think about using social media.

Part 1: How much copy is too much?

This entry was posted on Thursday, November 10th, 2011 at 9:19 am and is filed under Branding, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.