This year, we are celebrating 30 years in business. To commemorate this achievement, we hosted a 30^th anniversary event that included a presentation by author and business blogger Drew McLellan entitled “Storytelling and Social Media.” In this five-part series, we will recap the highlights from his presentation. This is Part 3 of 5.

We know that telling your audience a story brings your message to life. And we understand that people remember stories far longer than they recall facts.

But how do you incorporate storytelling into advertising?

Most businesses begin by talking about their product and its features or benefits.  Unfortunately, this approach isn’t as effective as it could be.

In this wonderful example, author and business blogger Drew McLellan illustrates the magic that can happen when you begin by looking at the product from the customer’s point of view.

Watch the three-minute video from our “Storytelling and Social Media” seminar.

Part 1: How much copy is too much?

Part 2: Listen and Engage

This entry was posted on Tuesday, November 15th, 2011 at 8:31 am and is filed under Branding, Social Media, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.