How to start getting the kind of press coverage your company deserves

When news comes your company’s way — whether it’s good or bad — reporters have a job to do: get the scoop … which means you could get stuck dealing with a barrage of uncomfortable phone calls. But with a solid PR plan and trained employees, you can maximize your chances at getting positive exposure.

“When dealing with the media, preparation is key, whether you’ve had a groundbreaking success or an unfortunate occurrence,” advises Mark Chamberlin, Director of Marketing for Armstrong|Shank Advertising. “You have to realize that reporters will get their story one way or another. So if you’re ready to cooperate when they call, you can communicate your position and help guide interviews in a direction more beneficial to you.”

Mark’s 30 years of experience in the TV business makes him the perfect resource for leading your company through media coaching workshops that are helpful for every level of employee, from the board of directors to the receptionist. Key elements of the training include:

• Understanding the reporter’s job
• Preparing a company history and bios on all key employees
• Tips on issuing news releases to the media
• Tips on preparing for media interviews
• Training employees to refer media to designated company representatives
• Developing a detailed crisis communication plan

“If you know in advance how to handle that call when it comes, you can calmly and confidently send the message you want to the media,” says Mark. “That improves your perception in the public eye, which is always good for business.”

If you’d like more information about our media coaching workshops, call Mark Chamberlin at (316) 522-3000.