Confessions of
an Advertising Man
David Ogilvy
©1963 David Ogilvy
Trustee Ballantine Books
ISBN 0-345-27672-8

Developing a
Corporate Identity
Elinor Selame and Hoe Selame
©1975 Chain Store Publishing Company
Leghar-Friedman Books
ISBN 0-912016-34-5

Where the Suckers Moon — the Life and Death of an Advertising Campaign
Randall Rothenberg
©1994, 1995 Randall Rothenberg Vintage Books, Random House, Inc.
ISBN 0-679-74042-2

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BUSINESS MANAGEMENT

Sacred Cows Make the Best Burgers ... Developing
Change-Ready People and Organizations
Robert Kriegel and David Brandt
© 1996 Kriegel, Inc. and
Brandt & Brandt
Warner Books, Inc.
ISBN 0-446-67260

The E Myth — Revisited
Michael E. Gerber
© 1995 Michael E. Gerber
Harper Collins Publishers, Inc.
ISBN 0-88730-728-0

The Corporate Mystic
Gay Hendricks and Kate Ludman
© 1996 Gay Hendricks
Bantam Books
ISBN 0553-37494-X

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HUMAN RESOURCE MANAGEMENT

Managing from the Heart
Hyler Bracey, Jack Rodenblum, Aubrey Sanford, Roy Trueblood
©1990 Dell Publishing Co
ISBN 0-440-50472-4

Please Understand Me — Character and Temperament Types
David Keirsey and Marilyn Bates
©1984 Gnosology Books, Ltd.
Prometheus Nemesis Book Company
ISBN 0-9606954-0-0

The Greatest
Management Principle
Michael LeBoeuf
©1988 Michael LeBoeuf Berkley Books

Soar with Your Strengths
Donald O. Clifton and Paula Nelson
©1992 Donald O. Clifton and Paula Nelson Dell Publishing Co.
ISBN 0-440-50564-X

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MARKETING

Bottom-Up Marketing — Why
Top-Down Marketing
Doesn’t Work Anymore
Al Ries & Jack Trout
©1989 McGraw-Hill, Inc.
ISBN 0-07-052733-4

Focus —The Future of Your Company Depends On It
Al Ries
©1996 Al Ries
Harper Collins Publishers
ISBN 0-88730-764-7

Guerrilla Marketing — Secrets
For Making Big Profits From Your Small Business
Jay Conrad Levinson
©1984 Jay Conrad Levinson
Bantam Books
ISBN 0553-37494-X

Marketing Warfare
Al Ries and Jack Trout
©1986 The McGraw-Hill Companies
ISBN 0-452-25861-8

Positioning, The Battle
For Your Mind
Al Ries and Jack Trout
©1981, 1986 McGraw Hill, Inc. (Warner Books Edition)

Strategy II Pure & Simple — How Winning Companies
Dominate Their Competitors
Michel Robert
©1998 Michel Robert
McGraw-Hill
ISBN 0-07-065328-3

The 22 Immutable
Laws of Marketing
Al Ries
©1995 Al Ries
Harper Collins Publishers

The New Positioning — The Latest on the World’s #1 Business Strategy
Jack Trout
©1996 The McGraw-Hill Companies
ISBN 0-07-065328-3

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SALES

A Salesman’s Guide to More Effective Selling
Homer Smith
©1977 Sales Builders Division of Sales & Marketing Management

How to Win Customers
and Keep Them for Life
Michael LeBoeuf
©1987 Michael LeBoeuf
Berkley Books
ISBN 0-425-11468-6

The Best Seller — The New Psychology of Selling
and Persuading People
Ron Willingham
©1984 Prentice-Hall, Inc.
ISBN 0-13-074444-1

You’ll Never Get
NO for an Answer
Jack Carew
©1987 Jack Carew Pocket Books div. Simon & Shuster, Inc.
ISBN 0-671-67004-2

Raving Fans — A Revolutionary Approach to Customer Service
Ken Blanchard and Sheldon Bowles
©1993 Blanchard Family Partnership and Ode to Joy Limited William Morrow and Company, Inc.
ISBN 0-688-12316-3

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