Sacred Cows Make the Best Burgers ... Developing
Change-Ready People and Organizations
Robert Kriegel and David Brandt
© 1996 Kriegel, Inc. and Brandt & Brandt
Warner Books, Inc. ISBN 0-446-67260
The E Myth — Revisited
Michael E. Gerber
© 1995 Michael E. Gerber
Harper Collins Publishers, Inc. ISBN 0-88730-728-0
The Corporate Mystic
Gay Hendricks and Kate Ludman
© 1996 Gay Hendricks
Bantam Books ISBN 0553-37494-X
Bottom-Up Marketing — Why Top-Down Marketing
Doesn't Work Anymore
Al Ries & Jack Trout
©1989 McGraw-Hill, Inc. ISBN 0-07-052733-4
Focus —The Future of Your Company Depends On It
Al Ries
©1996 Al Ries
Harper Collins Publishers ISBN 0-88730-764-7
Guerrilla Marketing — Secrets For Making Big Profits
From Your Small Business
Jay Conrad Levinson
©1984 Jay Conrad Levinson
Bantam Books ISBN 0553-37494-X
Marketing Warfare
Al Ries and Jack Trout
©1986 The McGraw-Hill Companies
ISBN 0-452-25861-8
Positioning, The Battle For Your Mind
Al Ries and Jack Trout
©1981, 1986 McGraw Hill, Inc. (Warner Books Edition)
Strategy II Pure & Simple — How Winning Companies
Dominate Their Competitors
Michel Robert
©1998 Michel Robert
McGraw-Hill ISBN 0-07-065328-3
The 22 Immutable Laws of Marketing
Al Ries
©1995 Al Ries
Harper Collins Publishers
The New Positioning - The Latest on the World's #1 Business Strategy
Jack Trout
©1996 The McGraw-Hill Companies
ISBN 0-07-065328-3
A Salesman's Guide to More Effective Selling
Homer Smith
©1977 Sales Builders Division of Sales & Marketing Management
How to Win Customers and Keep Them for Life
Michael LeBoeuf
©1987 Michael LeBoeuf
Berkley Books ISBN 0-425-11468-6
The Best Seller - The New Psychology of Selling
and Persuading People
Ron Willingham
©1984 Prentice-Hall, Inc. ISBN 0-13-074444-1
You'll Never Get NO for an Answer Jack Carew
©1987 Jack Carew Pocket Books div. Simon & Shuster, Inc.
ISBN 0-671-67004-2
Raving Fans - A Revolutionary Approach to Customer Service
Ken Blanchard and Sheldon Bowles
©1993 Blanchard Family Partnership and Ode to Joy Limited
William Morrow and Company, Inc. ISBN 0-688-12316-3
Managing from the Heart
Hyler Bracey, Jack Rodenblum, Aubrey Sanford, Roy Trueblood
©1990 Dell Publishing Co ISBN 0-440-50472-4
Please Understand Me - Character and Temperament Types
David Keirsey and Marilyn Bates
©1984 Gnosology Books, Ltd.
Prometheus Nemesis Book Company ISBN 0-9606954-0-0
The Greatest Management Principle
Michael LeBoeuf
©1988 Michael LeBoeuf Berkley Books
Soar with Your Strengths
Donald O. Clifton and Paula Nelson
©1992 Donald O. Clifton and Paula Nelson Dell Publishing Co.
ISBN 0-440-50564-X
Confessions of an Advertising Man
David Ogilvy
(c)1963 David Ogilvy
Trustee Ballantine Books ISBN 0-345-27672-8
Developing a Corporate Identity
Elinor Selame and Hoe Selame
(c)1975 Chain Store Publishing Company
Leghar-Friedman Books ISBN 0-912016-34-5
Where the Suckers Moon - the Life and Death
of an Advertising Campaign
Randall Rothenberg
©1994, 1995 Randall Rothenberg Vintage Books, Random House, Inc. ISBN 0-679-74042-2